In the ever-evolving world of e-commerce, staying ahead of the curve is essential for businesses
looking to thrive in the digital marketplace. One of the robust and flexible e-commerce
platforms is Virto Commerce.
Virto is one of the leading players in the e-commerce platform industry, and has been at the
forefront of innovation, continuously improving and expanding its capabilities. Through this
blog, we will explore in deep the version history and key features of Virto Commerce
to
understand how this platform has been shaping the e-commerce landscape.
Journey of Virto Commerce
First introduced in 2012, Virto Commerce has undergone several significant updates and version
releases. The version history of the platform highlights the commitment it has to adapt to the
changing needs of businesses and its dedication to delivering a feature-rich and user-friendly
experience.
Version 1
The first version of Virto Commerce set the foundation for what was to come. It provides a
flexible and customizable e-commerce solution for businesses. Some of the key features included
catalog management, order processing, and content management.
Version 2
This release focused on enhancing performance, scalability, and flexibility. It introduced a new
front-end built on AngularJS and expanded support for B2B e-commerce.
The version 2.1 that came next focused on improving marketing and promotion capabilities, making
it easier for businesses to run targeted campaigns and increase customer engagement. They also
refined the multi-store capabilities and brought in better tools for managing complex product
catalogs along with introducing new reporting tools.
Virto Commerce 2.14 focused on improving the platform's omnichannel capabilities. This release
introduced features like mobile commerce and social commerce integration, allowing businesses to
reach their customers through multiple channels.
In 2018, Virto Commerce 2.16 was released, strengthening its B2B capabilities. This version
introduced powerful features for B2B e-commerce, such as advanced catalog management, quote
management, and approval workflows, helping businesses streamline their operations and serve
their B2B customers more effectively.
The 2.17 release of Virto Commerce emphasized enhancing the platform's search and product
discovery capabilities. Features like faceted search and product recommendations were
introduced, making it easier for customers to find the products they were looking for,
ultimately improving the user experience.
In the year 2020, Virto released 2.18 which was all about optimizing the performance. This
version introduced improvements in speed and scalability, ensuring that businesses could handle
high traffic and large numbers of transactions without sacrificing the customer experience.
Version 3
The most recent major release, Virto Commerce 3.0, was a significant milestone in the platform's
development. This version focused on further improving performance, security, and extensibility.
It also introduced a modern headless architecture, allowing businesses to decouple their frontend
and backend for greater flexibility in creating unique customer experiences.
Key Features of Virto Commerce
Headless Architecture
The headless architecture separates the frontend and backend, providing flexibility and
scalability for creating customized customer experiences. This allows businesses to design their
storefronts in any way they see fit.
Catalog Management
Virto Commerce offers robust catalog management tools, allowing businesses to easily handle large
product catalogs. This includes support for product variants, categories, and multi-language
content.
Omnichannel Capabilities
With support for mobile commerce, social commerce, and other channels, Virto Commerce enables
businesses to reach customers wherever they are and provide a seamless shopping experience.
Personalization
Personalization is key to increasing customer engagement and sales. Virto Commerce's
personalization features include dynamic pricing, content management, and product
recommendations.
Search and Product Discovery
Effective search and product discovery are essential for guiding customers to the products they
want. Virto Commerce offers faceted search, product recommendations, and powerful search
capabilities to enhance the user experience.
Integration
Virto Commerce can integrate with a wide range of third-party systems, making it a central part
of your tech stack and allowing you to connect with other essential tools like ERP and CRM
systems.
Security
Security is a top priority for e-commerce businesses. Virto Commerce provides features and tools
to help protect your online store and customer data.
Conclusion
Virto Commerce's version history and features highlight its journey from a solid e-commerce
solution to a robust and flexible platform capable of meeting the evolving needs of e-commerce
businesses.
With a focus on performance, personalization, omnichannel capabilities, and B2B features, Virto
Commerce Development continues to be a compelling choice for businesses looking to
thrive in the
ever-changing e-commerce landscape.