Addxp Technologies Brand Guideline

What are Brand Guidelines?

Brand guidelines are a set of rules and standards outlining how the company’s brand will be presented to the world. Brand guidelines can be considered as a rule book for how to communicate the brand identity. The branding elements mentioned inside are used to maintain consistency.

Why every business needs brand guidelines?

To present your brand clearly
To set up rules, standards and boundaries
To maintain internal and external consistency
To make your brand stand out
To build your brand identity
To help increase brand recognition.

Key ingredients of the brand identity handbook

01Introduction
02Logo, Symbol, Wordmark & Tagline
03Brand Colors
04Typography

Introduction

What is Addxp?
Mission
Vision
Brand Values

Logo, Symbol,
Wordmark & Tagline

The Logo
Logo Clear Space
Wordmark
The Icon (Secondary)
Placement
Usage

Brand Colors

Addxp Rich Black
Brand Color Palette

Typography

Typefaces

Our Brand Guidelines have been created with hard work, dedication and lots of coffee.

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